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Networking is a major part of growing a small business. If you don't get out there to meet and mingle with your target audience, your peers and leaders in your industry, you are severely limiting possible growth opportunities for yourself and your business. Whether you are networking at small business conferences, industry trade shows or various types of events in between, it's important to present yourself professionally and confidently.
拓展人脈是許多是許多小企業(yè)的重要工作。如果你沒有走出來去和同行業(yè)中的客戶、從業(yè)者以及領(lǐng)導(dǎo)者進(jìn)行交流，那么無論是你自己還是你的企業(yè)，都會(huì)受到發(fā)展上的制約。無論是小型公司會(huì)議、行業(yè)貿(mào)易展銷會(huì)或者各種不同形式的活動(dòng)，你去拓展人脈的時(shí)候都應(yīng)當(dāng)保持專業(yè)與自信。
Are you networking successfully? Well, if you make any of these five networking mistakes, chances are you are not making the best first impression.
你拓展人脈的方式是否成功？哦，如果你犯過下列5個(gè)錯(cuò)誤，那么你很可能沒有給人留下好的第一印象。
1 Not Having Business Cards
沒有（紙質(zhì)）商務(wù)名片
We may be in the technology era where we never leave home without our smartphones and spend more time with our devices than other people, but that doesn't mean virtual business cards have replaced traditional ones. Sure, there are a myriad of apps out there that provide an alternative way to share contact information while networking, but that doesn't mean paper business cardshave lost their value.
我們已經(jīng)在科技時(shí)代，沒有辦法在外面離開手機(jī)太久，也花費(fèi)了更多的時(shí)間在手機(jī)而不是其他人身上，但是并不意味著虛擬商務(wù)名片已經(jīng)完全取代了傳統(tǒng)的。當(dāng)然，有無數(shù)的app軟件出現(xiàn)并提供可選的方式在網(wǎng)上分享聯(lián)系信息，但是并不意外這紙質(zhì)的商務(wù)名片已經(jīng)丟失了他們的價(jià)值。
Trading physical business cards while networkingcan be a powerful touchpoint that can amplify your first impression. Plus, business cards are still expected and treated as the norm in many professional settings. Not to mention an effective business card can be a powerful part of your brand that makes your business memorable.
傳統(tǒng)的商務(wù)名片在網(wǎng)絡(luò)上可以產(chǎn)生強(qiáng)有力的觸點(diǎn)來放大你的第一印象。并且，商務(wù)名片是相當(dāng)專業(yè)和禮貌的官方專業(yè)裝備。商務(wù)名片的作用不僅僅是影響力，它也可以成為你的品牌的強(qiáng)有力的一部分，并彰顯你的工作。
2 Using DIY Business Cards
自己搞了一張名片
While not having any business cards to hand out is a major networking mistake, having unprofessional business cards that you created yourself is even worse. Just because you can buy perforated business card paper that works in your printer does not mean you should. Even if your design skills are up to par, it is almost always obvious when a business card was not printed professionally.
雖然沒有名片是拓展人脈的大忌，但是你自己倒騰出一張極不專業(yè)的名片嘗試一場災(zāi)難。你可以買到那些打了孔的名片紙自己用打印機(jī)做名片，單著不意味著你就得這么干。即使你的設(shè)計(jì)水平不賴，但是大多數(shù)情況下你的成品會(huì)顯得不專業(yè)。
Business cards are very affordable, and there are many services that provide design templates and even custom design services for a reasonable fee, so there is no reason to print your own business cards.
商務(wù)名片并不貴，也有很多的優(yōu)質(zhì)服務(wù)項(xiàng)目可以提供設(shè)計(jì)模板還有合理價(jià)位的設(shè)計(jì)服務(wù)，所以沒有必要自己打印自己的商務(wù)名片。
3 Forgetting About Your Elevator Pitch
忽略了簡短的開場白
Networking is all about getting your business in front of people that matter, but networking situations can often be a lot like speed dating. When there are a lot of people at an event who are interested in making the rounds to meet as many people as possible, you will have a very brief period of time to introduce yourself and make a great first impression. This is why you absolutely must have an elevator pitch.
拓展人脈，最終目的還是讓那些潛在客戶知道你的業(yè)務(wù)，但是拓展人脈的場合許多時(shí)候就是閃電約會(huì)。當(dāng)一群人在一起要勾三搭四的時(shí)候，你必須在最短的時(shí)間內(nèi)讓別人知道你，留下好的第一印象。所以你需要準(zhǔn)備好一個(gè)簡短的開場白，俗稱“電梯游說”。
An elevator pitch is one- to two-minute speech that provides a succinct overview of your business, products or services. The goal is to introduce yourself and your business quickly in a way that is both engaging and memorable. If you don't have one, you should write your elevator pitch today.
一段簡短開場白是一到兩分鐘的演講，可以快速而簡短的介紹你的公司的業(yè)務(wù)，產(chǎn)品或服務(wù)。如果你目前還沒有這樣的準(zhǔn)備，那么趕緊寫一段吧。
4 Only Talking to People You Know
只和認(rèn)識(shí)的人說話
Remember in high school how we all tended to stick with our groups, rarely venturing into other cliques? Sticking with what we knew may have helped us survive the teenage years, but it makes for very inefficient profession
記得在高中的時(shí)候我們都是怎么挑選自己的小組，且極少加入到其他的團(tuán)隊(duì)的呢？挑選我們所知道的可能可以幫助我們?cè)谀贻p時(shí)幸存下來，但是這會(huì)讓我們的效率低下。
5 Neglecting to Follow Up
忽略后續(xù)工作
While the actual event is the part of networking that usually consumes most of our time and energy, successful networking doesn't end there. In fact, it's what happens after an event that can determine the success of your networking efforts. If you don't follow up with new contacts you meet during the event, you and your business will probably be quickly forgotten. Whether you follow up by phone, through email or by adding people you met as connections on LinkedIn, an appropriate　follow up process after networking is vital.
雖然現(xiàn)實(shí)場合是我們?yōu)榻�立人脈花時(shí)間精力最多的，但是成功的人脈拓展不應(yīng)止步于此。事實(shí)上，往往是在會(huì)議后發(fā)生的事情才決定了建立人脈的成果。如果忽略了后續(xù)的跟進(jìn)，你和你的業(yè)務(wù)也很快會(huì)被忘記。無論是通過電話，郵件，或者領(lǐng)英，恰當(dāng)?shù)暮罄m(xù)跟進(jìn)極為重要。
Keep in mind that networking can take many forms -- local events, national conferences, one-on-one meet ups and even online groups and communities. Being open to many kinds of networking opportunities can make the difference between sustained business growth and stagnation.
記住，拓展人脈的方式多種多樣——本地的活動(dòng)，全國級(jí)的會(huì)議，一對(duì)一的會(huì)面，甚至可以是網(wǎng)絡(luò)社群。總之，能否充分利用各種人脈渠道，會(huì)決定你的事業(yè)是持續(xù)增長還是停滯不前。